2023 Young Ones
Spotify Audiobook Brief
THE OBJECTIVE
Encourage new and existing Spotify users, especially Gen Z, to engage with and discover the world of Audiobooks on Spotify.
THE INSIGHT
Gen Z likes audiobooks and podcasts, and Spotify wants to get them interested in listening to more audiobooks, which is a big and growing market. Spotify is expanding to offer all kinds of audio, not just music.
After Dark
Romance is, by far, the leading book genre in the nation, and with Spotify looking to expand their audience, this is a timely opportunity to provide a tailored space for romance fans. AfterDark is a mode in Spotify that allows people to indulge in their fantasies through exclusive playlists of the spiciest audiobooks, along with new ways to search for the exact type of romance they’re looking for. And to further connect with their stories… AfterDark will allow listeners to pair their bluetooth toys to their audiobooks, creating an all encompassing and unique reading experience.
