2023 Young Ones
Verizon Brief
THE OBJECTIVE
Increase Tech Accessory Sales: Get people to think Verizon whenever they need to accessorize their mobile or home tech.
THE INSIGHT
Accessories aren’t purchased proactively, they’re on a need-it-now basis.
Pairless Parts
People spend over 700 million dollars a year replacing their AirPods, and in many of those cases, people are just losing one AirPod. Replacing a single pod is an arduous task that on average takes over a week to complete. Pairless Parts is a new program at Verizon where we sell single AirPods, left or right, in our redesigned stores nationwide, so that customers can buy it at any of Verizon’s many stores. Verizon will become top of mind as the prime accessory store for any situation.



